So often when markets are confronted with the potential of disruptive technology it takes more than a conversation with customers to determine the priorities. It requires looking into the latent needs, the actions and choices people would love to make but don’t have the opportunity to do so.
For power utilities the world over the model for the future supply of electricity has never looked so challenging. The traditional model of consolidated and centralised generation, controlled and restricted means of transmission and distribution against a backdrop of constantly increasing electricity demand is under threat.
In this article in Asian Power, SDG’s Peter Hopper pointed out that value maximization requires a leap beyond conventional thinking and an engagement with the aspiration of consumers. Being too quick in action can create a “bleeding edge” until differentiation emerges from what is truly valued and what is hype. Read the full article here.